Audience and channel coordination

Spark Trajectory Intranet and Digital Workplace Skills Matrix > This skill is in the Content and communication domain

Skill description

Skills related to the selection and management of different internal communication channels to maximise impact for a given audience.

Audience and channel coordination skill levels

Apprentice

Matches the right digital communication channels to audience needs and messaging purposes on an ongoing basis.

Practitioner

Formalises optimal approaches to audience and channel coordination, defining and working to a simple communications or channel matrix which aligns common message purposes, main organisational audiences and major channels.

Master

Formalises approaches and successfully operates audience and channel coordination in a complex multi-channel environment, through a sophisticated communications matrix, aligning messaging purpose with granular audience segmentation.

Skills related to Audience and channel coordination

Channel delivery
User research
Content strategy

Other skills in the Content and communication domain

Audience and channel coordination
Channel delivery
Content design
Content management
Content publishing
Content strategy
Imagery and multimedia creation
Publisher coordination and coaching
Writing and editing

Errors? Disagreements? Omissions?

We have hopefully created this competency matrix with thought and care. It is not the only competency framework in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.

If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.

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License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License

Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.