Audience and channel coordination

Matches the right digital communication channels to audience needs and messaging purposes on an ongoing basis.

Formalises optimal approaches to audience and channel coordination, defining and working to a simple communications or channel matrix which aligns common message purposes, main organisational audiences and major channels.

Formalises approaches and successfully operates audience and channel coordination in a complex multi-channel environment, through a sophisticated communications matrix, aligning messaging purpose with granular audience segmentation.