Privacy Policy

TL;DR: We respect your privacy.

‍We don’t do creepy tracking, we don’t sell your data, and we only collect the info you give us (like your email if you fill in a form). We use privacy-friendly tools like Fathom to understand how the site’s doing — no cookies, no spying.

We only keep your info as long as we need to, and you can ask us to delete it anytime.

Questions? Just email us.

Legal eagles, GDPR fans and lovable pedants, read on...

This website (the “Site”) is operated by Spark Trajectory Ltd. This privacy policy outlines how we collect, use, and safeguard your personal information when you use the Site.

Definitions

  • “We”, “us”, “our” refer to Spark Trajectory Ltd.
  • “You”, “your” refer to any user of the Site.
  • “Personal information” means any data that identifies you as an individual, including information voluntarily submitted via online forms or collected automatically through your use of the Site.

By using the Site, you agree to the collection and use of information in accordance with this policy. Submitting data via any online form on the Site constitutes consent to the practices described below.

Device Information

When you browse the Site, we collect basic technical information about your device and how you interact with the website. This includes:

  • Browser type and version
  • IP address
  • Time zone
  • Referring and exit pages
  • Page interaction data

We refer to this automatically collected information as “Device Information.”

We use Fathom Analytics, a privacy-focused, cookie-free analytics tool. Fathom helps us understand general traffic patterns and how people use the site — without collecting personal data or tracking individual users.

Fathom does not use:

  • Cookies
  • Fingerprinting
  • Persistent identifiers

It also fully respects Do Not Track browser settings.

More about their privacy approach: Fathom Analytics Privacy

We do not share, sell, or monetise Device Information.

We do not use cookies or tracking scripts for analytics purposes.

Note: Some embedded third-party services (such as YouTube videos or social media widgets) may place cookies on your device. These are governed by the respective providers’ policies.

‍Personal Information You Provide

When you fill out a form on the site — for example, to contact us, request a personalised report, or sign up for a newsletter — we collect the details you enter. This typically includes:

  • Your email address
  • Your name (if requested)
  • Any other information you choose to provide via the form

We only collect what is clearly asked for on the form — nothing hidden or unexpected. It should always be obvious what you’re submitting and why. We store this information only as long as necessary to fulfil your request, or until you ask us to delete it.

With your consent, your personal information may be processed via these tools:

  • Webflow – Our website builder and form host
  • Make.com – Workflow automation between services
  • MailerLite – Email marketing and newsletter platform
  • MailerSend – Transactional email delivery (e.g. personalised reports)
  • Fibery – Our internal knowledge and workflow system

We do not collect or process sensitive personal data (e.g. health, financial, or government ID data).

If you sign up for our newsletter, we will only store your email address.

Legal Basis for Processing

If you are a resident of the European Economic Area, your data is processed under one of the following lawful bases:

  • Consent – when you opt in to communications or services
  • Contractual obligation – where processing is necessary to deliver a service
  • Legitimate interest – for internal optimisation and site improvement

Some data may be processed or stored outside of Europe, including in the United States and Canada, by our approved third-party tools.

Your Rights

If you are based in the UK or EU, you have rights under the GDPR, including:

  • The right to access your data
  • The right to correct or update inaccurate data
  • The right to request erasure of your data
  • The right to object to processing
  • The right to data portability

To exercise any of these rights, contact us at steve@sparktrajectory.com.

Data Security

We follow best practices to protect the data we hold. However, no method of online transmission or storage is ever 100% secure. We use commercially reasonable means to protect your personal information, but we cannot guarantee absolute security.

Changes to This Policy

This privacy statement is effective as of 12 June 2025. We may update this policy from time to time to reflect changes in legal or operational requirements.

  • Material changes will be announced via email (if available) or a notice on the Site.
  • Minor changes will be published here without separate notice.

Contact

If you have any questions, feedback, or complaints about our privacy practices, contact steve@sparktrajectory.com