How it works
Channel Trajectory is a detailed channel and audience mapping methodology that results in a rich definition of your communications landscape. We look at the entirety of your digital and in-person internal communications channels. We work collaboratively with you throughout the project and everything is delivered remotely to anywhere in the world. When you engage us we:
- Hold a kick off workshop to confirm scope and understand your communications landscape.
- Carry out multiple user and stakeholder interviews, with a cross section of your workforce.
- Review existing documentation and samples of communications channels.
- Analyse all our data, deriving meaningful insights and recommendations that we report back to you.
- Produce detailed audience and channel definitions packed with additional information on reach, impact and criticality.
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