What does Spark Trajectory's strategy service include?

We deliver intranet and digital workplace strategies based on real user research and stakeholder insight. Our process includes discovery, interviews, strategic workshops, and a documented, actionable roadmap.

How is your strategy work different?

We use proven, vendor-neutral methods and focus on logical next steps — not hype or unrealistic future visions. We prioritise clarity, user needs, and measurable outcomes over trend-chasing.

Do you conduct stakeholder and user interviews?

Yes. We carry out structured stakeholder interviews and user research as part of our discovery phase. These insights directly shape the strategy we co-create with you.

What’s the outcome of a strategy engagement?

You’ll get a documented strategy, a visual roadmap, and a summary presentation. We can also help you socialise it internally with your stakeholders.

Do you help define content and platform strategy?

Yes. We align governance, content, and platform direction to ensure your intranet or digital workplace delivers user and business value.

Digital workplace and intranet strategy

Get a roadmap for the future based on solid research. There's really no secret to strategy: it's just a well-thought-out plan. But with so many opinions from so many stakeholders about the directions you can head in, it can be a challenge to make sure you solve the right problems.We speak with stakeholders and users to discover their needs, wants and opinions, and formulate a plan with you that will truly deliver what your users need, as well as measurable business value.

We get it

Not having a plan is never a good idea. Far too often organisations end up drifting from one project to the next without a clear view of how everything hangs together, or worse, being pushed into implementing technology for the sake of it. Whether you are a communicator, in IT, or a digital workplace or intranet practitioner, taking a moment to listen to users and stakeholders, and formulating a plan of attack will pay dividends.

This is what we do

We've worked with dozens of large organisations across the world on strategy. Whether focusing on digital workplace, collaboration and knowledge management or intranets, enterprise communications, content management and search, we implement a tried and tested strategy formation process that focuses on logical next steps, not visions of science fiction.

How it works

All strategy must be based on research. We conduct a discovery phase that not only considers the critical needs of users, but also engages stakeholders across the organisation from their strategic and operational points of view. We are very experienced interviewers and conduct hundreds of remote interviews every year.

We will document our discovery findings and conduct an online strategic diagnosis workshop to consider likely courses of action. We will then co-create the strategy together with you and we will document the plan and provide a summary presentation. We can also socialise the strategy by presenting it back to your stakeholders.

A visual diagram showing the delivery process for a consulting product, structured in five stages:
1. Initiation – A kick-off workshop with the project team.
2. Discovery Methods – Four methods are shown: stakeholder interviews, employee interviews, surveys, and user diaries. These are selected collaboratively with the client.
3. Discovery – Discovery findings are compiled, represented by PDF and PowerPoint icons.
4. Diagnosis – Strategic diagnosis documents are created (also represented with PDF and PowerPoint icons).
5. Strategic Plan – Includes a strategy review workshop with stakeholders and the delivery of a final strategic plan (PDF and PowerPoint).

The flow is left-to-right, top-to-bottom, with consistent use of icons and orange highlights to indicate key deliverables and activities.

Strategy resources

Explore practical resources to help you define your perfect strategy.

Case study

THE BRITISH COUNCIL– User and stakeholder research, intranet product choice, operating model

Free guide

Why digital workplace projects fail without a good strategy

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