Intranet and digital workplace skills matrix

Welcome to the Spark Trajectory skills matrix. We’ve created it to help define the skills and competencies covered by our industry and to help teams understand the skills they need to plan, operate and improve a successful digital workplace or intranet.  

It provides details of competencies essential for intranet and digital workplace people and teams. It contains five domain areas, each with nine skills (that’s 45 in total).

Skill levels

Each skill is broken down into three levels of increasing competency:

Apprentice

Limited but increasing capabilities based on learning and on-the-job experience, but guidance and mentoring is required to fulfil potential.

Practitioner

Good professional capabilities sufficient for  many circumstances and roles. Able to guide and mentor apprentices.

Master

Abilities that are the best in the professional field, gained from significant experience. Able to teach and guide others in their development.

The skills matrix