Employee advocacy

Spark Trajectory Intranet and Digital Workplace Skills Matrix > This skill is in the Social and collaboration management domain

Skill description

Skills related to using personal and external employee networking channels such as Twitter, LinkedIn and Facebook to spread corporate and brand messages to support external communications.

Employee advocacy skill levels

Apprentice

Conducts a single or localised initiative to drive employee advocacy.

Practitioner

Plans and executes formal approaches to employee advocacy across the organisation.

Master

Designs and manages an enterprise programme of employee advocacy aligned to strategic goals with formalised platform, metrics, approaches and socialisation.

Skills related to Employee advocacy

Taxonomy design and metadata management

Other skills in the Social and collaboration management domain

Collaboration strategy
Community development
Employee advocacy
Expert and skills network management
Facilitator training and support
Ideation and innovation management
Moderation, facilitation and conflict resolution
Social Content Curation
Tacit knowledge management

Errors? Disagreements? Omissions?

We have hopefully created this competency matrix with thought and care. It is not the only competency framework in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.

If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.

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License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License

Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.