Employee advocacy

Skill in “Social and collaboration management” domain

Skills related to using personal and external employee networking channels such as Twitter, LinkedIn and Facebook to spread corporate and brand messages to support external communications.  

Master

Designs and manages an enterprise programme of employee advocacy aligned to strategic goals with formalised platform, metrics, approaches and socialisation.

Practitioner

Plans and executes formal approaches to employee advocacy across the organisation.

Apprentice

Conducts a single or localised initiative to drive employee advocacy.

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