Employee advocacy
Social and collaboration management
Skills related to using personal and external employee networking channels such as Twitter, LinkedIn and Facebook to spread corporate and brand messages to support external communications.
Apprentice
Conducts a single or localised initiative to drive employee advocacy.
Practitioner
Plans and executes formal approaches to employee advocacy across the organisation.
Master
Designs and manages an enterprise programme of employee advocacy aligned to strategic goals with formalised platform, metrics, approaches and socialisation.