Content design

Skill in “Content and communication” domain

Skills related to the ability to plan, structure and develop information that fulfills the needs of users and organisational stakeholders.


Manages a sustainable content design programme that takes into account the information needs of diverse user groups and the related objectives of key stakeholders, designing and deployment content as needed. Establishes content design standards and patterns for others to employ. Ensures measurement and improvement processes are in place.


Works with different stakeholders to design and plan content with information from a variety of different sources, meeting the diverse needs of users.


Designs content incorporating information from different sources to successfully convey messages to audiences.

Related skills

See also