Content design

Spark Trajectory Intranet and Digital Workplace Skills Matrix > This skill is in the Content and communication domain

Skill description

Skills related to designing content that delivers clarity, relevance, and legibility for both human users and AI-powered retrieval systems, ensuring that structure, language, and metadata support accurate understanding and reliable machine interpretation.

Version 2 skill
Provenance related

Content design skill levels

Apprentice

Designs content incorporating information from different sources to successfully convey messages to audiences and begins to recognise how content structure affects AI retrieval.

Practitioner

Works with different stakeholders to design and plan content with information from a variety of different sources, meeting the diverse needs of users and ensures content is optimised for AI-legibility, retrieval chunking and consistent metadata.

Master

Manages a sustainable content design programme that takes into account the information needs of diverse user groups and the related objectives of key stakeholders, designing and deployment content as needed. Establishes content design standards and patterns for others to employ. Ensures measurement and improvement processes are in place. Governs content design across domains, ensuring semantic coherence, chunking strategy, authority markup and retrieval-readiness at scale.

Skills related to Content design

Content strategy
Information architecture
Writing and editing

Other skills in the Content and communication domain

Audience and channel coordination
Channel delivery
Content design
Content management
Content publishing
Content strategy
Imagery and multimedia creation
Publisher coordination and coaching
Writing and editing

Errors? Disagreements? Omissions?

We have hopefully created this competency matrix with thought and care. It is not the only competency framework in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.

If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.

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License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License

Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.