User research
Spark Trajectory Intranet and Digital Workplace Skills Matrix > This skill is in the User experience design domain
Skills related to the discovery of user needs through direct observational and qualitative research on users' behaviours and motivations concerning given tasks.
Conducts limited user research projects using tools such as interviews, focus groups, observation, diaries or surveys. Documents and communicates findings to stakeholders.
Designs and conducts detailed user research for larger projects and the ability to analyse, document and synthesise findings from multiple sources.
Details an ongoing programme of user research including comprehensive documentation on audience characteristics (such as personas, segmentation or demographic data) for use by other projects or programmes.
We have hopefully created this competency matrix with thought and care. It is not the only competency framework in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.
If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.