Channel delivery

Content and communication

Skills related to the ongoing and sustainable support of different beneficial internal communications channels to ensure relevance, interest and engagement in the target audience.

Apprentice

Delivers effective and timely internal communications across one or more channel.

Practitioner

Manages the delivery of internal communications across a handful of channels, working to or managing an editorial calendar.

Master

Manages the delivery of internal communications across a multi-channel environment, working to an editorial calendar. Operates an improvement cycle framework to track messaging impact and audience engagement, with a set process to make subsequent improvements to channel performance.