Content strategy

Spark Trajectory Intranet and Digital Workplace Skills Matrix > This skill is in the Content and communication domain

Skill description

Skills related to the ability to create and implement a plan for the onward development of digital content taking into account the strategic environment as well as user and organisational needs, and the requirements of AI retrieval systems.

Version 2 skill
Provenance related

Content strategy skill levels

Apprentice

Attempts to control the value and quality of published content by understanding the intended outcome of content, and the needs of readers. Understands a proposed content strategy and supports the creation and implementation of a strategic plan.

Practitioner

Creates, documents and implements a content strategy by carrying out a strategy formation process. Assesses the current state with research or content audits. Diagnoses user and organisational needs in the absence of existing strategy. Documents guiding policy, direction and a strategic plan. Communicates the strategy with identified stakeholders. Uses content strategy to control, mediate and manage demands for content or content spaces from stakeholders. Ensures the strategy addresses the requirements of AI retrieval systems, including content structure, metadata, and attribution standards.

Master

Proactively manages the demand for content or changes in content strategy formation in response to changes and demands within the organisation. Actively socialises the strategy with identified stakeholders throughout the strategic lifecycle.

Skills related to Content strategy

Content design
Publisher coordination and coaching
Audience and channel coordination

Other skills in the Content and communication domain

Audience and channel coordination
Channel delivery
Content design
Content management
Content publishing
Content strategy
Imagery and multimedia creation
Publisher coordination and coaching
Writing and editing

Errors? Disagreements? Omissions?

We have hopefully created this competency matrix with thought and care. It is not the only competency framework in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.

If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.

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License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.