Content strategy

Attempts to control the value and quality of published content by understanding the intended outcome of content, and the needs of readers. Understands a proposed content strategy and supports the creation and implementation of a strategic plan.

Creates, documents and implements a content strategy by carrying out a strategy formation process. Assesses the current state with research or content audits. Diagnoses user and organisational needs in the absence of existing strategy. Documents guiding policy, direction and a strategic plan. Communicates the strategy with identified stakeholders. Uses content strategy to control, mediate and manage demands for content or content spaces from stakeholders.

Proactively manages the demand for content or changes in content strategy formation in response to changes and demands within the organisation. Actively socialises the strategy with identified stakeholders throughout the strategic lifecycle.