Content management
Content and communication
Skills related to the ongoing and sustainable curation and maintenance of content to ensure that it remains up to date, of high quality and of high value to users.
Apprentice
Applies good practices to small sets of content throughout its lifecycle so it remains relevant, accurate and valuable.
Practitioner
Applies systematic content management processes to a substantial collection of content such as regular content reviews, reporting with quality indicators and archiving procedures. Oversees registers of content ownership with subject matter experts.
Master
Applies enterprise-wide, sustainable content management processes to multiple content collections and types with regular automated and non-automated content reviews, reporting on audience usage and engagement, content audits and assessments. Maximises the value of content by creating repositories to serve reusable content to be included in multiple locations and usage scenarios.