Writing and editing

Content and communication

Skills related to the ability to successfully create, select and correct textual information to convey information to an audience and maximise their understanding of a topic.

Apprentice

Writes and edits content intended for a target audience.

Practitioner

Writes and edits content with specific purposes for different target audiences, using appropriate techniques (such as 'inverted pyramid') to ensure information needs are met.

Master

Takes on editorial responsibility for an intranet or other related digital workplace channels. Ensures all content is targeted and purposeful to intended goals, through writing and editing.