Internal communications executive

Spark Trajectory Intranet and Digital Workplace Roles and Teams > This role

What does the role Internal communications executive do?

The Internal Communications Executive is a junior practitioner role responsible for producing and distributing employee communications under the direction of a manager. Day-to-day work typically involves writing and editing content, scheduling sends, maintaining the editorial calendar, and administering internal channels such as email newsletters, intranet news, and digital signage. The role is the entry point for careers in internal communications and provides broad practical exposure to the full range of channels and content types the function manages.

Also known as

  • IC executive
  • Internal communications coordinator
  • Internal communications officer
  • Communications coordinator (internal)
  • Employee communications coordinator
  • Internal comms specialist
  • Communications advisor (internal)
  • Staff communications officer
Standard prevalence

This role is pretty much always in all larger organisations

Primary responsibilties

  • Writes, edits, and publishes content across internal channels including newsletters and intranet
  • Schedules and distributes employee communications in line with the editorial calendar
  • Administers internal communications platforms and tools on a day-to-day basis
  • Supports campaign delivery by producing assets, drafting copy, and coordinating approvals
  • Monitors channel performance data and compiles basic analytics reports
  • Assists the Internal Communications Manager with stakeholder requests and ad hoc communications

Related teams

We've known this role to be part of the following teams:
Internal Communications

Skills profile

Note: This is what we documented as an exemplar. It's unlikely to always be the case and relates to a role's involvement with the delivery of digital employee experience and perhaps not everything they do. You can open this in the Skills Profile Builder if you want to customise it.

Apprentice

Limited but increasing capabilities based on learning and on-the-job experience, but guidance and mentoring is required to fulfil potential.

Practitioner

Good professional capabilities sufficient for many circumstances and roles. Able to guide and mentor apprentices.

Master

Abilities that are the best in the professional field, gained from significant experience. Able to teach and guide others in their development.
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Outline job description

The Internal Communications Executive is the entry-level role in the internal communications function: the person who keeps the day-to-day operation running, learns the craft of employee communications across the full range of channels and formats, and takes on increasing ownership as they develop.

About the role

You'll be producing and distributing employee communications under the direction of a manager: writing and editing content, scheduling sends, maintaining the editorial calendar, and administering the channels the function uses. The work is practical and varied, and it gives broad exposure to everything the function manages such as newsletters, intranet news, digital signage, campaigns, and more.

The role sits within Internal Communications, reporting to the Internal Communications Manager or, in smaller teams, directly to the Head of Internal Communications.

What you'll actually be doing

A typical week might involve writing several pieces of content for different channels, scheduling a newsletter send, updating the editorial calendar, pulling together some basic analytics, and helping the manager handle a stakeholder request that arrived at short notice. You'll be learning what good internal communications looks like by doing it, and by getting feedback from people who know the craft well.

As you develop, you'll take on more ownership of specific channels or campaigns and start managing more of the process independently.

What we're looking for

Strong writing is the primary requirement: being clear, accurate, and adaptable to different tones and topics. You should be willing to take editorial feedback and use it to improve quickly. Good organisation and attention to detail matter a lot: employee communications go to a large audience, and mistakes are hard to undo.

Some experience with content management systems, email platforms, or intranet tools is helpful but not always required. A genuine willingness to learn new tools and ways of working quickly is more valuable than arriving with specific platform knowledge.

Typical background

Entry routes vary: journalism, PR, marketing, or English and communications degrees are all common. Work experience or internship exposure in a communications setting is typically expected.

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Errors? Disagreements? Omissions?

We have hopefully created these exemplars with thought and care. It is not the only way of looking at these roles and teams in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.

If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.

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License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License

Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.