Brand management

Spark Trajectory Intranet and Digital Workplace Skills Matrix > This skill is in the User experience design domain

Skill description

Skills related to the expression and control of the organisation's brands through digital workplace systems

Brand management skill levels

Apprentice

Implements an organisation's brand correctly in system design, content design and visual design by awareness and knowledge of brand standards.

Practitioner

Manages and influences other stakeholders in their use of the organisation's brand, and communicates and simplifies specific aspects to stakeholders to ensure compliance.

Master

Engages with brand stakeholders to ensure that the internal expression of the organisation's brand is appropriate and considered as part of the brand strategy and development process.

Skills related to Brand management

Visual design
Imagery and multimedia creation

Other skills in the User experience design domain

Accessibility
Brand management
Information architecture
Interaction design
Localisation
Taxonomy design and metadata management
User research
User testing
Visual design

Errors? Disagreements? Omissions?

We have hopefully created this competency matrix with thought and care. It is not the only competency framework in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.

If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.

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License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License

Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.