Digital Workplace Roles and Teams Library

Welcome to the Spark Trajectory Digital Workplace Roles and Teams library. A free resource linked with our Intranet and Digital Workplace Skills Matrix.

Here you can find exemplars that describe the roles and the teams that contribute to the delivery of different aspects the digital workplace and digital employees in larger organisations. Each team that is described has an aggregated skills profile comprised of the roles that we have associated with that team. Each role is described with responsibilities and a skills profile, indicating the level to which a professional in that role might aspire to or be required to act. We have also provided (entirely ficticious, made up but useful) outline job descriptions.

These are a synthesis of what we have seen within the industry over many years: they are exemplars, archetypes, paragons and ideals.

We sincerely hope that they are useful as a way to describe the complexity of what different professionals do. They are not judgments nor are they intended to belittle, berate or constrain anyone.

As with the skills matrix, this centres what roles and teams do to deliver the digital workplace and most of the roles and teams do other things too. Just because we haven't described everything, doesn't mean it doesn't or should not exist.

Intranet and digital workplace teams

These are exemplar teams we have documented (others exist and are just as valid). Not all organisations will have every team. Teams vary by sector and organisational focus. Each team contains a description of what the team does, other names the team goes by and an aggregated skills profile based on all the roles within it.

AI Governance Function

Digital Workplace Team

Internal Communications

Intranet Team

Knowledge Management Team

Ways to use this content

When creating, reviewing, or updating job descriptions as part of a recruitment process or role evolution.
When considering the business case for additions to your team.
When putting together a team for a digital workplace, intranet, or KM project.
When mapping the skills across your team and working out what might be missing.
When considering your own professional or career options.
When considering development and learning priorities for your team.
If you are making the business case for investing in training.
When considering the division of labour and split of responsibilities between different teams.
If you're looking to change your job title.
If you're thinking of how to work better with other teams within your organisation.
If you want to enable better conversations with HR who don't understand your specialist role or team.
If you need a conversation starter around roles and teams across the digital workplace.
If you are benchmarking your role or team against other organisations.
Probably some other things we haven't thought of: contact us.

Errors? Disagreements? Omissions?

We have hopefully created these exemplars with thought and care. It is not the only way of looking at these roles and teams in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.

If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.

License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)

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