Digital product change & adoption lead

The Digital Product Change and Adoption Lead makes technology investments actually work by bridging the gap between deploying a new tool and employees genuinely using it. The role designs and delivers adoption programmes that drive real behaviour change, not just training completion rates.

About the role

You'll own the adoption workstream for digital workplace products, designing and delivering programmes that combine communications, training, champion networks, and measurement. The role is typically brought in at the point of major platform rollouts or migrations, but in mature digital workplace functions operates as a continuous capability.

The role sits within the Digital Workplace Team, reporting to the Digital Workplace Manager, and works closely with Internal Communications, Learning and Development, and IT on programme delivery.

What you'll actually be doing

A lot of the job is about understanding why people aren't using something the way they should — and designing the interventions that change that. That involves assessing adoption readiness, identifying barriers through surveys and analytics, and building the right mix of communications, training, and peer support to address them.

You'll also be building and sustaining champion networks: identifying the right people across the organisation, motivating them to participate, equipping them to support their colleagues, and keeping the network active and useful over time. And you'll be measuring what's actually changing — tracking adoption outcomes and reporting progress to stakeholders in a way that makes the impact of the work visible.

What we're looking for

Experience designing and delivering digital adoption programmes — ideally for Microsoft 365 or comparable enterprise platforms — with a track record of measurable outcomes. Strong communications and content production skills: you'll be writing guides, producing training materials, and drafting communications regularly. An understanding of adult learning principles is useful even without a formal L&D qualification.

The ability to build and sustain a champion network, and to work effectively in complex organisations with diverse employee populations, is important.

Typical background

Most people in this role come from change management, internal communications, learning and development, or digital workplace backgrounds. Prosci, ADKAR, or equivalent change management qualifications are common. Microsoft 365 Adoption Specialist certification is increasingly relevant.