Visual design

Skill in “User experience design” domain

Skills related to the visual communication of systems such as aesthetics, branding, typography and page layout.

Master

Creates a large scale visual communication framework, such as an entirely new intranet site design, and works with other delivery teams (such as developers and content publishers) to execute the design successfully.

Practitioner

Designs and implements visual communications as part of systems or content that are aesthetically coherent and pleasing, as well as being in line with stakeholder and user needs.

Apprentice

Successfully follows existing visual design patterns in the preparation of new content or system functionality.

Related skills

• Brand management

• Imagery and multimedia creation