Community manager

What does the role Community manager do?

The Community Manager is responsible for building, facilitating, and sustaining communities of practice and interest across the digital workplace, typically using enterprise social platforms such as Viva Engage. The role encourages participation, surfaces valuable knowledge shared within communities, coordinates community leadership, and works to connect employees with relevant expertise and information. The position sits at the intersection of internal communications, knowledge management, and digital workplace adoption.

Also known as

  • Online community manager
  • Digital community manager
  • Social intranet manager
  • Employee community manager
  • Yammer manager
  • Viva Engage manager
  • Collaboration community lead
  • Internal social media manager
Occasional prevalence

This role is sometimes found in larger organisations

Primary responsibilties

  • Launches, facilitates, and sustains communities of practice and interest across the digital workplace
  • Recruits and supports community leaders, moderators, and champions
  • Produces and curates content to stimulate engagement and knowledge sharing within communities
  • Monitors community health metrics and intervenes where participation is declining
  • Connects employees with relevant expertise, discussions, and resources across the organisation
  • Advises on community platform configuration and best practice for enterprise social tools

Related teams

We've known this role to be part of the following teams:

Skills profile

Note: This is what we documented as an exemplar. It's unlikely to always be the case and relates to a role's involvement with the delivery of digital employee experience and perhaps not everything they do. You can open this in the Skills Profile Builder if you want to customise it.
{"intranet-and-digital-workplace-strategy":1,"strategic-governance":1,"operational-governance":1,"product-management":2,"measurement-and-improvement":2,"stakeholder-management":1,"incident-and-problem-management":2,"audience-and-channel-coordination":1,"curation-and-tagging":2,"employee-advocacy":1,"expert-and-skills-network-management":1,"collaboration-strategy":1,"ideation-and-innovation-management":1,"facilitator-training-and-support":3,"tacit-knowledge-management":1,"moderation-facilitation-and-conflict-resolution":3,"community-development":3}

Outline job description

The Community Manager builds, facilitates, and sustains communities of practice and interest across the digital workplace. It's a role that sits at the intersection of internal communications, knowledge management, and digital workplace adoption and one that depends as much on an understanding of people and group dynamics as it does on platform skills.

About the role

You'll be working primarily through enterprise social platforms such as Viva Engage, encouraging participation, surfacing valuable knowledge, coordinating community leadership, and connecting employees with relevant expertise and information. The challenge isn't launching communities, it's making them genuinely useful and keeping them active over time.

The role appears in two main settings. In an Intranet Team it focuses on communities as part of the intranet's social and engagement layer. In a Knowledge Management Team the emphasis shifts toward communities as mechanisms for sharing tacit knowledge and expertise. Some organisations place the role in internal communications or digital workplace adoption teams instead.

What you'll actually be doing

You'll be running a portfolio of communities at different stages of maturity: some you've launched yourself, some that existed before you arrived and need revitalising. Day-to-day that means facilitating discussions, producing and curating content, supporting community leaders and moderators, and keeping a close eye on health metrics to identify communities that are losing momentum before they go quiet.

A significant part of the job is working with people who are doing community leadership alongside their day job and helping them to understand what good facilitation looks like, and giving them the support and tools to do it well.

What we're looking for

Experience building or running communities in an enterprise setting, with a track record of growing participation and sustaining engagement over time. Strong facilitation and moderation skills such as the ability to hold space for productive discussion, handle conflict constructively, and support community leaders who aren't communications professionals. Excellent interpersonal and written communication skills are a baseline.

A working knowledge of enterprise social platforms, how to configure them, and what their limitations are is expected. Experience measuring community health and using data to drive improvement matters too.

Typical background

Most people in this role come from internal communications, learning and development, knowledge management, or digital adoption backgrounds. Experience managing online communities (in commercial or non-profit settings) is also a valid route in.

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Errors? Disagreements? Omissions?

We have hopefully created these exemplars with thought and care. It is not the only way of looking at these roles and teams in the world, and relates specifically to the intranet and digital workplance profession. It therefore concentrates on some things and ignores others.

If you find an error, disagree wholeheartly or feel there is a glaring ommission we'd love to know.

License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License

Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)

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  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • NonCommercial — You may not use the material for commercial purposes.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.